Super Bowl halftime shows are usually about shock and awe, and this year’s performance was no exception. Singer Justin Timberlake rocked Super Bowl LII in a camouflage suit.
The reaction to his outfit was mixed. Many outdoor lovers applauded the singer for his unexpected fashion choice, while others attacked his bold statement. In fact, his suit instantly became meme material.
The camo suit – paired with a red bandana and shirt featuring three red deer stags – was likely inspired by Timberlake’s recent album, “Man of the Woods.” And it isn’t just another camo suit. It was created by English fashion designer Stella McCartney. According to McCartney’s Instagram, the suit previews her autumn/winter 2018 fashion line. Does that mean we’re in store for more high-end camo?
Timberlake, of course, isn’t the first fashion-forward star to wear bold clothes or sport camo. With latex dresses, clear-plastic boots and all-sheer everything, trendsetter Kim Kardashian West is all about brave wardrobe choices.
She even made a fashion choice recently that we definitely support. Kardashian West was spotted in January sporting camouflage pants. No, she wasn’t in the woods or at the archery range. According to Vogue – aka the fashion bible – Kardashian West was out in Los Angeles with sisters Kourtney and Khloe.
Hunters wear camouflage to blend into their surroundings, of course, but in the fashion world, camo prints are all about standing out. Inspired by camouflage’s popularity, entertainment outlets showcased camo prints as a 2017 fall fashion must-have. But camo actually started its push into pop culture when it was featured on runways in Spring 2017. With all that buzz, several designers added camo pieces to their collections.
Camo clothing is popping up everywhere from big box stores to high-end designers. Kardashian West’s $275 fitted trackpants are part of her husband Kanye West’s Yeezy clothing line. His line also includes this camouflage jacket.
Popular designer Michael Kors also uses camo in many pieces. His line has featured several camo wallets, purses and backpacks. He also added a creative take on traditional camo with “Floraflage” a feminine print that mixes a floral print and camouflage.
Camouflage isn’t just for high-end consumers. Department stores make camo accessible to everyone. A quick search at Target reveals dozens of camo clothing options.
Forever 21, a popular company known for affordable pricing, offers camo in a huge range of clothing. That selection includes everything from dresses to jackets to thigh-high boots.
This military-inspired, hunter-adapted trend can be worn many ways. From casual to classy, camouflage seems to have no boundaries regarding when and where to wear it. Camo pants and jackets are incredibly popular, and are often paired with combat-style boots. However, some take a more upscale approach, wearing the trend in blazers and dresses.
With camo’s surge into pop culture, fashion blogs dedicated to the trend are popping up across the internet with inspirational ideas. As a new year begins and trends shift, fashion experts are saying camouflage is here to stay.
Of course, camo has long been part of bowhunting. Just visit your local archery shop, and you’ll find these trendy prints on bows, arrows, clothing and archery accessories. If you’re interested in rocking the camouflage trend beyond the woods, here are some ways to stay on-trend with 2018 styles.