iPhone Ad Hits Bull’s-Eye
With Bows and Arrows iPhone Ad Hits Bull’s-Eye With Bows and Arrows

Archery and bowhunting décor are the latest marketplace trends. From Etsy shops to big-name department stores like Nordstrom, designers are embracing bows, arrows and antlers as wall decorations. Even tech giant Apple wants a slice of archery pie. Can I get an “iApprove?!”

Apple repeated its 2015 “Shot on iPhone” advertising campaign in early 2016 to highlight improved photo features of the new iPhone 6s. According to Time, the campaign features 53 images – all taken with the iPhone 6s – from 41 amateur and professional photographers around the world. Among the photos – which are featured in print, digital and billboard ads – are two featuring archery.

One shows a mother and child in the foreground with an archery target in the background.

Photo Credit: Apple.com

Photo Credit: Apple.com

And then there’s this beauty, which appeared on the back cover of Better Homes and Gardens’ March issue.

Photo Credit: Evan S

Photo Credit: Evan S

Natural light coming through the window – where a quiver of brightly fletched arrows rests on the windowsill – highlights a framed target, antler mount and two mounted arrows. All the photos were shot by iPhone owner Evan S. We don’t know if Evan or the model are archers or bowhunters, but we assume something about the sports appealed to Evan as an ideal photo background.

The display combines rustic and modern elements, much like this gold, faux mount hanging in Lauren Susen’s home.

Photo Credit: Lauren Susen

Photo Credit: Lauren Susen

Susen, a boutique manager in Charlotte, North Carolina, bought the plastic mount at Marshalls to coordinate with the existing painted-gold deer antlers and calf-hair pillows in her living room. “It’s funny, because I’m not super outdoorsy,” Susen conceded. “But I’ve found a new love for enjoying outdoor scenery and nature, and I guess that’s why I love bringing a little bit of it into my home. It’s a little funky, a little outdoorsy and a little glam and modern all wrapped up in one house.”

Perhaps the glam and outdoorsy combo also inspired this archery-target wall gallery from Los Angeles-based designer Lawson-Fenning.

Photo Credit: Lawson Fenning

Photo Credit: Lawson Fenning

Or this arrow display from Nordstrom.

https://www.facebook.com/NordstromRack/photos/a.268173243179.146165.89516513179/10153887622013180/?type=3&theater

Regardless of the influence, there’s a lesson to be learned: Archery, bowhunting and the outdoors are shared with millions through iPhone ads, Super Bowl commercials, high-fashion window displays and more. And one of these outlets just might inspire people to try archery or shed hunting.

Consider Susen, for instance. She’s never hunted, or searched for décor-worthy deer antlers. But she’s interested in trying. “I am a lover of fashion and enjoy playing around with interior decorating,” she said. “I enjoy finding new uses for items and would definitely try to get creative with any antlers I found.”

Maybe it’s brightly colored targets, feather-fletched arrows or cool breezes on afternoon hikes that draw you outdoors. Whatever your preference, there’s an outdoor sport for you. And who knows; maybe you’ll stumble across a deer antler or arrowhead that’ll make a great addition to your gallery wall.

Keep your eyes peeled. The “Shot on iPhone” billboards are slated for 85 cities. There’s no telling where archery will show up next, but fingers crossed it’s in your neighborhood.

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